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PFDC Sunsilk Fashion Week 2013’s Prèt Show on Day-2 was opened by fashion designer Shehla Chatoor who presented her Spring/Summer 2013 Collection, an ode to the eloquence of architecture and the splendor of ornament. For this collection, Shehla had transformed fabrics into a sublime sculptural form with elegant lines and a defined silhouette. The designer had primarily used silks coupled with gold chains, metallic mesh, streaming tassels and lattice-like leather cut-work embellishments to complete the look. The collection featured fluid and sinuous togas, cocktail dresses and wraps that draped the body with grace and femininity. To give life to the structural form, Shehla had printed her own signature fabric with a confluence of color using elaborate cameo motifs and swirling arabesques. Each print had been hand-made in-house to create an orchestra of design emblazoned with playful putti in beribboned cartouches, mythic gargoyles, resplendent acanthuses and elaborate festoon friezes. To complete her concept, Shehla had manufactured bespoke accessories and hand bags, as well as gladiator sandals and shoes. Fashion designer Sadaf Malaterre and fashion model Amna Babar also walked the ramp for Shehla Chatoor’s fashion showcase. Check her complete collection Pictures from the ramp of PSFW 2013 below.
Shehla Chatoor Collection at PFDC Sunsilk Fashion Week 2013 Day 2 (Pictures)
The Voile Show segment of the second day of PFDC Sunsilk Fashion Week 2013 was opened by Ittehad Textiles who showcased a spring/summer collection which comprised of four unique segments. Each segment drew inspiration from a different culture and era that varied from florals and English culture to classic Audrey Hepburn and a touch of ethnic funks. The collection was derived from fabrics like lawn, chiffons and silks that incorporated cuts like A-line, flowy gowns, straight pants and jump suits upon which embroidery, tilla work and lace work that had been adjusted. The diverse color palette chiefly made use of pastels and whites, featuring trendy women’s wear with four menswear pieces as well. Check out the complete collection pictures of Ittehad textiles from the ramp of PSFW 2013 below.
Ittehad Textiles Collection at PFDC Sunsilk Fashion Week 2013 Day 2 (Pictures)
Following Akif’s presentation was renowned designer Sania Maskatiya’s ‘Ahgaaz’ Resort 2013 collection at the first day of PFDC Sunsilk Fashion Week 2013. Inspired by the craft and motifs of 19th century Persian, Middle Eastern, Hispanic and Italian Renaissance ceramics and tiles. Blending powerful images of dragons, serpents and birds with bold geometric’s and floral’s into the warmth of rich hues and calm pastels, entering a garden of dreams and perilous new beginnings. Using a variety of fabrics such as raw silks, crepes, chiffon’s and shamoses, embroidered and digitally printed fabrics and screen prints with contemporary structured silhouettes, the collection sought to excite your senses as you entered the garden of new beginnings. Musician Kiran Chaudhry walked the ramp as Sania Maskatiya’s show stopper. Check out Sania Maskatiya’s Collection images from the ramp of PSFW 2013 below.
Sania Maskatiya’s Collection at PFDC Sunsilk Fashion Week 2013 Day 1
Act 2 was opened by Sublime by Sara at the first day of PFDC Sunsilk Fashion Week 2013, who presented her collection titled ‘NOW, Summer Sublime 2013’, inspired by designer Sara Shahid’s belief in the importance of living for the here and now – a desire to live for the moment. With ‘NOW! Summer Sublime 2013’ the designer invited audiences to step into a world of bright and bold colors, showcasing a heady mix and balance of femininity and funk, the loud with the soft and the neons with the neutrals. Trends included in this collection ranged from neon references, stud embellishments, floral and striped prints to cropped jackets and pants. A brand minimalist by nature, Sara Shahid’s structural emphasis for ‘NOW! Summer Sublime 2013’ remained on tailored cuts and drape, resting on the brands ethos of the power of understated glamour. Check out Sublime by Sara Collection from the ramp of PSFW 2013 below.
Sublime by Sara at PFDC Sunsilk Fashion Week 2013 Day 1 (Pictures)
[Lahore: April 30 2013] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the final day of the sixth PFDC Sunsilk Fashion Week 2013. In keeping with the objective of furthering fashion retail and synergistic high end design, textile manufacturers and buyers, fashion week included ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. The final day featured four High-Street fashion shows, an emerging talent show featuring the work of six up and coming fashion designers and seven designer prét-a-porter shows.
[Lahore: April 29 2013] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third day of the sixth PFDC Sunsilk Fashion Week 2013. In keeping with the objective of furthering fashion retail and synergistic high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. Day-3 featured four Voile Shows with eight designer prét-a-porter shows later in the evening.
The final show of Act 1 at PFDC Sunsilk Fashion Week 2013 Day 1 was presented by acclaimed design house Élan who showcased their collection named after Keats’ poem, ‘Ode to a Nightingale’. Inspired by the poem in both the literal and figurative sense, the collection was an artistic expression of transcending the human condition of despair and monotony and feeling at one with the nightingale in its blissful state of freedom and happiness. For Ode to a Nightingale designer Khadijah Shah re-created a series of Chinoiserie-style prints, featuring different natural elements such as birds, flowers, fish, trees and the quintessential full moon with the songbird featuring as a major recurring theme in many of the prints. The color palette was subtle and dusky – featuring sunset hues, watery blues, pale leafy greens and the pitch dark black of the night to bring them all together. For this collection, Khadijah also used atypical studs, flattened alloy disks and bulbous metal forms to create dramatic accents for cuffs, shoulder patches and belts along with cut-work, appliquéd net and thread filigrees and intricate silk thread embroidery for the more elaborate pieces. Fashion Editors Meher Tareen and Samina Khan walked the ramp as Elan’s showstopper. Check out Elan’s Collection for PSFW 2013 below.
Élan’s Collection at PFDC Sunsilk Fashion Week 2013 Day 1 (Pictures)