Aeisha Varsey is a very well known designer of Pakistan whose work speaks for herself because Varsey’s work is stylish yet elegant. Aeisha has experience of more than two decades in Pakistan Fashion Industry. Aeisha Varsey has launched her Summer Lawn Collection 2013 in collaboration with Sitara Textiles Mills, which deals with export quality fabric and provide best designs that satisfy Pakistani women. This collection includes new party wear Lawn dresses with mixing of Chiffon fabrics, each dress has featured detail embroidery and printing designs along with the best color combinations and excellence texture. As it is a premium designer lawn collection, it includes extra material in addition to the standard set of fabrics for shalwar, shirts, sleeves and dupattas. The add-ons for the suits in Aeisha Varsey lawn collection 2013 include trouser embroidery, front daaman embroidery, front neck embroidery, back embroidery, sleeves border and so on. These add-ons really made the suits look fabulous. Some of these dresses are available in more than one color also. Check out Aeisha Varsey’s Sitara Premium Lawn Collection for the year 2013 below.
Aeisha Varsey’s Sitara Premium Lawn Collection 2013
[Thursday, 2nd May, 2013]: An exciting new music based initiative, Pepsi SMASH, went viral yesterday in Pakistan, and Overload’s very own Farhad Humayun has a big hand to play in the realization of this mega project. Via the platform of his production company Riot Productions, Farhad has acted as the producer & video director for Pepsi SMASH, having overseen various important areas of the project. The music has been produced by Overload’s keyboardist/composer Sheraz Siddiq & Pakistan’s foremost DJ, Faisal Baig.
Day 1’s finale was presented by acclaimed couturier Maria B who presented her Spring/Summer collection for PFDC Sunsilk Fashion Week 2013 titled ‘The Sunshine Collection’ inspired by happiness, joy, innocence and youth. The color palette featured bright candy colors in hues of corals, pinks, tangerine with hints of aqua marine and lemon yellows which had been used to come out with a clean silhouette combined with flattering volumes. The emphasis was on bold prints and asymmetric, modern patterns that formed the soul of the collection had been designed using pure cottons, Khaddars and hand printed silks and hints of embellishments and high – impact wearable accessories. Check Maria B collection images from the ramp of PSFW 2013 below.
Maria B Collection at PFDC Sunsilk Fashion Week 2013 Day 1 (Pictures)
Following Akif’s presentation was renowned designer Sania Maskatiya’s ‘Ahgaaz’ Resort 2013 collection at the first day of PFDC Sunsilk Fashion Week 2013. Inspired by the craft and motifs of 19th century Persian, Middle Eastern, Hispanic and Italian Renaissance ceramics and tiles. Blending powerful images of dragons, serpents and birds with bold geometric’s and floral’s into the warmth of rich hues and calm pastels, entering a garden of dreams and perilous new beginnings. Using a variety of fabrics such as raw silks, crepes, chiffon’s and shamoses, embroidered and digitally printed fabrics and screen prints with contemporary structured silhouettes, the collection sought to excite your senses as you entered the garden of new beginnings. Musician Kiran Chaudhry walked the ramp as Sania Maskatiya’s show stopper. Check out Sania Maskatiya’s Collection images from the ramp of PSFW 2013 below.
Sania Maskatiya’s Collection at PFDC Sunsilk Fashion Week 2013 Day 1
The second show of Act 2 was presented by Akif Mahmood who showcased his Spring/Summer 2013 women’s wear collection titled ‘Montage’ at the first day of PFDC Sunsilk Fashion Week 2013. Inspired from the art form of collage, Akif’s concept behind this collection was to fuse various prints, textures and embroideries to create a composition in the form of a garment. Akif has mixed colors, motifs and different patterns together for this collection across fabrics such as pure cottons with textured embroideries. The collection was based in a lot of flair and volume, and featured silhouettes that varied in length with long and short dresses with flowy skirts and coats. Using thread embroideries, appliques and patchwork embroideries, the color palette used in the collection ranged from orange and hot pink with black and whites. Check out Akif Mahmood’s Collection images from the ramp of PSFW 2013 below.
Akif Mahmood’s Collection at PFDC Sunsilk Fashion Week 2013 Day 1 (Pictures)