The Pakistan Fashion Design Council in collaboration with Sunsilk presented the fourth and final day of the seventh PFDC Sunsilk Fashion Week. Day-4 featured Voile shows with Five Star Textile Limited, Warda Prints, Nimsay by Nimra Textile and Lakhany Silk Mills and designer prét-a-porter shows by Rizwan Beyg, Zara Shahjahan, Saira Shakira, Khaadi Khaas, Akif Mahmood and HSY later in the evening.
Five Star Textile Industries kicked off the Voile Show segment on the final day of PFDC Sunsilk Fashion Week 2014 with their Spring/Summer 2014 line of collections titled Vogue, Divine, Classic and Larose. After Five Star Textile Industries’ presentation, Warda Prints made their PFDC Sunsilk Fashion Week debut with a Spring/Summer 2014 collection titled ‘Glamorous Hattie’s’. The third show of the Voile Show segment was presented by Nimsay Redefining Style by Nimra Textile who showcased their Spring/Summer 2014 collection titled ‘Flora’. The concluding Voile show of the day was showcased by Lakhany Silk Mills who presented their Spring/Summer 2014 collection.
PFDC Sunsilk Fashion Week 2014’s Prèt Show on the fourth and final day was opened by acclaimed Pakistani couturier Rizwan Beyg who showcased for the second consecutive time at PFDC Sunsilk Fashion Week. Following Rizwan Beyg, designer Zara Shahjahan showcased her prét a porter collection ‘Love Bug’ at PFDC Sunsilk Fashion Week 2014. Inspired by Jungle florals, the collection was based on silks, organza, sheer tulle, straight and structured silhouettes and insect inspired 3D embellishments developed in-house at the Zara Shahjahan studio. The final designer showcase of Act 1 was by fashion label Saira Shakira Making who made their runway debut at PFDC Sunsilk Fashion Week with a pret a porter collection titled ‘Cirque du Vanite’ inspired by ‘the circus’.
The first show of Act 2 was presented by acclaimed designer brand Khaadi Khaas. The Khaadi Khaas collection for PFDC Sunsilk Fashion Week 2014 was inspired by the baroque era. Following Khaadi Khaas, Akif Mahmood showcased the label’s Spring/Summer 2014 collection titled ‘Matadora’ at PFDC Sunsilk Fashion Week. Day-4’s finale was presented by acclaimed couturier HSY. In the spirit of his 20th year motto, “Giving is the new Achieving” Hassan Sheheryar Yasin brought to PFDC Sunsilk Fashion Week 2014 a collection titled ‘Sher’ which was in homage to and in support of, women empowerment. The collection featured both men’s wear and women’s wear based in luxurious fabrics including pure chiffons, silks, and Georgette paired with indigenous embroideries fashioned by the female artisans of the village Shergarh.
PFDC Sunsilk Fashion Week 2014 Day 4 (Ramp Pictures)
Photography credits: Faisal Farooqui & his team at Dragonfly
The show is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 are the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & Public Relations.