The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day-1 of the third consecutive PFDC L’Oréal Paris Bridal Week 2013 [#PLBW] – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2013-2014!
The first day of Bridal Week opened with couturier HSY, followed by Deena Rahman and an exclusive bridal hair trend show by L’Oréal Professionel, and a showcase by EXIST, Élan and Sania Maskatiya respectively. Make-up for Day-1 of PFDC L’Oréal Paris Bridal Week 2013 was done by the creative team at Maram & Aabroo, hair styling by TONI&GUY – Lahore with male models styled by Khawar Riaz.
L’Oréal Paris also created an exclusive make-up look in collaboration with PFDC member designer HSY on Day-1 of PFDC L’Oréal Paris Bridal Week in association with the participating Bridal Week style teams of Maram & Aabroo and Toni&Guy – Lahore. In addition to this, L’Oréal Paris introduced a customised Beauty lounge at PLBW where they inaugurated a special edition PLBW Bridal Make-Up Kit, which could be used to recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where visitors experienced the brand’s acclaimed nail colour range firsthand. L’Oréal Paris also launched their Revolutionary Revitalift LaserX3 product range at PLBW and hosted a unique laser-installation where Bridal Week patrons were invited to experience complimentary product sampling. In continuation of the trend set at the debut PLBW by the brand, L’Oréal Paris also published and shared their signature newsletters on Day 1 of the event.
Libas Style Award
Libas International Magazine Limited introduced the Libas Style Awards, which recognized the best dressed guests at the PFDC L’Oréal Paris Bridal Week 2013 black carpet. Ayesha Noon was the recipient of the Libas Style Award on Day-1 of PLBW and received a token of appreciation from Sabene Saigol, Editor In Chief, Libas International.
L’Oréal Professionel Hair Trend Show
L’Oréal Professionnel in association with the innovative INOA technology exhibited an exclusive Hair Trend Show showcasing the ‘IT LOOKS Fall/Winter 2013-2014’ on Day-1 of PFDC L’Oréal Paris Bridal Week, as interpreted by stylist Shammal Qureshi, technical consultant for L’Oréal Professionnel and creative director at Toni&Guy Lahore. The showcase also featured complementary capsule collections by Mohsin Ali, Sublime by Sara and Wardha Saleem.
Pictures: Faisal Farooqui & his team at DragonFly
Complete pictures of collections to be added shortly.
Also Check out:
- Toni & Guy Trend Show at PFDC L’Oréal Paris Bridal Week 2012 Day 3
- PFDC L’Oréal Paris Bridal Week 2013 Day 2 (Pictures & Review)
- PFDC L’Oréal Paris Bridal Week 2012 Day 3 (Pictures & Review)
- PFDC L’Oréal Paris Bridal Week 2013 Day 3 (Pictures & Review)
- PFDC L’Oréal Paris Bridal Week 2012 Day 2 (Pictures & Review)