Samsung Electronics Pakistan announced the launch of fourth generation GALAXY S, the GALAXY S4, designed to get you closer to what matters in life and bring your world together.
Understanding what matters most to us in our lives, the Samsung GALAXY S 4 was developed to redefine the way we live and to maximize our fulfillment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family. It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being.
The beauty of the phone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape. The Samsung GALAXY S4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. At launch, two color options will be available – Black Mist and White Frost; with a variety of additional color options to follow later this year.
“With the GALAXY S4, Samsung is again going to enhance the way we live,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”
On the upcoming launch of Samsung Galaxy S4 in Pakistan Managing Director of Samsung Electronics Mr. Jung Huyn Park said, “The showcasing of the anxiously awaited Samsung Galaxy S4 in Pakistan is definitely a breakthrough moment”. He further added, “Smartphone market in Pakistan is highly auspicious for companies like Samsung to launch their products. The kind of smartphones people like here is definitely an opportunity that Samsung can capitalize on in times to come.”
Mr. Farid Ullah Jan, also took the opportunity to express his views on the forthcoming launch. “Smartphone culture in Pakistan has evolved unprecedentedly and this is manifested in their increased liking for phones that offer them diverse and easy to use features in terms of accessibility and interactivity. Samsung Galaxy S4 is a phone that is line with these developing consumer trends, and hence its arrival in Pakistani markets can help the brand boost its consumer base in these countries”, he said.
The milestone launch event of Galaxy S4 commenced with an amazing dance performance, which was a rendition of the viral song Gangam Style by PSY. Amna Kardar hosted the guests towards the blue carpet. This followed Natasha, Master of Ceremonies who whereby invited Mr. John Park, Managing Director of Samsung Pakistan to present a preface product presentation. She then invited Mr.Faridullah, Business Head of Mobile Phones in Pakistan & Mr. Ahmed Babar at the podium to highlight the key features of Galaxy S4.
Since Samsung and its products are synonymous to making a unique style statement, prominent fashion designer Ali Xeeshan provided a glimpse of how Samsung technology and fashion go hand in hand with his latest LED dress collection. The one of its kind ramp walk featured models such as Faiza Ansari, Nida Bangesh, Daniya and Humaima Malick who being the brand ambassador and the face of the Galaxy series will finally unveil Galaxy S4. The final segment of entertainment for the evening was a vitalizing musical performance by the King of Bhangra ‘Sukhbir’.
The event was managed by Catwalk Productions and PR handled by Catalyst PR & Marketing.
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