PFDC Sunsilk Fashion Week 2013 Day 3 (Pictures & Review)

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Nida Azwer presented The William Morgan & Morris 2013 collection at PSFW 2013

Nida Azwer presented The William Morgan & Morris 2013 collection at PSFW 2013

[Lahore: April 29 2013] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third day of the sixth PFDC Sunsilk Fashion Week 2013. In keeping with the objective of furthering fashion retail and synergistic high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. Day-3 featured four Voile Shows with eight designer prét-a-porter shows later in the evening.

Lakhany Silk Mills kicked off the first show of the third day of PFDC Sunsilk Fashion Week 2013 with a dynamic collection inspired from culture, art and modernism. The next show was by textile house Shariq Textiles who showcased ‘Seventh Emotion’, a women’s wear collection which was inspired from the renowned paintings of famed artist Frida Khalo. The third Voile show of the day was presented by Nimsay Redefining Style by Nimra Textiles, who showcased their Spring/Summer 2013 collection titled ‘Enigma’ which comprised of fashion lines such as Parsa Lawn, Embroidered classics, Verve (ready to wear) and Aura (fancy party). The final Voile show of the day was presented by Firdous Cloth Mills who showcased their Spring/Summer collection.

Fordous Cloth Mills presented their Spring Summer Collection 2013

Fordous Cloth Mills presented their Spring Summer Collection 2013

PFDC Sunsilk Fashion Week 2013’s Prèt Show on Day-3 was opened by acclaimed Pakistani couturier Rizwan Beyg who showcased his truck art inspired ‘Rangg’. Though predominantly a women’s wear collection, the designer presented 7 specific menswear pieces at the fashion showcase as well. The second Prèt show of the day was by Zonia Anwaar who presented her collection titled ‘Configurations’ – a collection which embraced women feeling feminine and having fun with prints, colors and fluidity. Following Zonia, fashion designer Nida Azwer presented her ‘The William Morgan & Morris’ 2013 collection, inspired from the works of William De Morgan, potter and tile designer and Morris, artist and designer, where fantastical birds, florals, fauna and animals were engaged as intricate and popular motifs in their work. The final show of Act 1 was presented by designer Mohsin Ali who collaborated with cell phone manufacturer Nokia for his collection titled ‘plus NOKIA’ which was inspired by the vivacious colors of the Nokia Lumia smartphones that the cellular giant had recently introduced to the Pakistani market.

Act 2 of PFDC Sunsilk Fashion Week 2013 Day-3 was opened by acclaimed designer label Sana Safinaz who showed their Spring/Summer collection, ‘Urban Chic’. The second show of Act 2 was presented by Layla Chatoor who showcased her Spring/Summer collection titled ‘Ayesha – all the leaves are brown’. Following Layla’s presentation was renowned designer Adnan Pardesy’s luxury prèt-a-porter collection, ‘Ellipses’. Day-3’s finale was presented by acclaimed design label Karma Pink who showcased their spring/summer 2013 collection named ‘Gatsby’ which drew inspiration from the roaring twenties and The Great Gatsby.

Adnan Pardesy presented his luxury pret collection Ellipses

Adnan Pardesy presented his luxury pret collection ‘Ellipses’

On Day-3 of the PFDC Sunsilk Fashion Week 2013, title sponsors Sunsilk unveiled an exclusively designed collectible shampoo bottle in collaboration with fashion designer Maheen Kardar Ali of Karma Pink, in addition to facilitating the red carpet, green room and backstage areas at the event. Leading skincare brand Pond’s invigorated the red carpet with its Reveal Lounge which displayed a collection piece each from designers who will be showcasing their collections on Day-4 of PFDC Sunsilk Fashion Week. Associate sponsors ZONG hosted the media lounge. In addition to being a beverage partner, Diet Pepsi also facilitated the live video streaming of the event worldwide. Popular food brand Magnum operated a custom-made “Magnum Bar”. PFDC’s official bank, Bank Alfalah, hosted a custom-designed VIP lounge with Dunhill hosting a lounge of their own at the Fashion Week. All these activities will continue through the remaining days of PFDC Sunsilk Fashion Week. With Nokia and Daraz.pk as associate sponsors, all these unique activities are first-time endeavors undertaken at PFDC Sunsilk Fashion Week and are demonstrative of the growing acclaim the platform has attained. Further, Day-3 of PFDC Sunsilk Fashion Week 2013 was styled by the creative team at Maram & Aabroo.

PFDC Sunsilk Fashion Week 2013 Day 3 (Pictures)

Photography credits: Faisal Farooqui & his team at Dragonfly

Follow the coverage of PFDC Sunsilk Fashion Week 2013 Here

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