[Lahore: April 28 2013] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the sixth PFDC Sunsilk Fashion Week 2013. In keeping with the objective of furthering fashion retail and synergistic high end design, textile manufacturers and buyers, fashion week included ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. Day-2 featured four Voile shows from Pakistan’s leading Textile Houses and eight designer prét shows in the later evening.
The Voile Show segment of the second day of PFDC Sunsilk Fashion Week 2013 was opened by Ittehad Textiles who showcased a spring/summer collection. The next show was presented by Sitara Textile’s brand Rajah’s, which showcased a series of menswear collections followed by Moon Textiles who showcased three collections titled ‘Moon Digital, Trends, Batik Lawn’. The final Voile show of the day was presented by Lala Textiles. Inspired with all that is summer Lala Textiles’ collection “Ethnic Chic” moved away from the traditional look of lawn and presented variations with prints that will stand out this summer.
PFDC Sunsilk Fashion Week 2013’s Prèt Show on Day-2 was opened by fashion designer Shehla Chatoor who presented her Spring/Summer 2013 Collection, an ode to the eloquence of architecture and the splendor of ornament. Following Shehla’s presentation, Somal Halepoto showcased her Spring/Summer prét-a-porter collection titled ‘Bahaar’. The collection drew inspiration from the spring season itself while also reflecting the vulnerable daintiness as reflected in the beauty of a woman. Fashion designer Ayesha Hashwani’s ‘Cruise Collection 2013’ was the third prét show of the day. The final show of Act 1 was presented by acclaimed design label Nickie Nina who showcased their Spring/Summer prét-a-porter collection titled ‘Swinging Byzantium’.
Act 2 of PFDC Sunsilk Fashion Week 2013 Day-2 was opened by Feeha Jamshed who presented her Spring/Summer Collection at the PFDC Sunsilk Fashion Week. The second show of Act 2 was presented by Yahsir Waheed who showcased his Spring/Summer collection titled ‘Ai No Corrida’ meaning, the realm of senses. Following Yahsir’s presentation was renowned designer label Asifa & Nabeel who presented their collection titled ‘Par to Noor’, which translated to ray of light. Day-2’s finale was presented by Lahore based fashion designer Fahad Hussayn who showcased his Spring/Summer Collection titled ‘Praxus’. Fahad Hussayn’s inspiration behind the collection came from his love and appreciation of the people of Pakistan who had faced every adversity with bravery and courage during the last few years.
On Day-2 of the PFDC Sunsilk Fashion Week, title sponsors Sunsilk unveiled an exclusively designed collectible shampoo bottle in collaboration with fashion designer Hassan Sheheryar Yasin, in addition to facilitating the red carpet, green room and backstage areas at the event. Leading skincare brand Pond’s invigorated the red carpet with its Reveal Lounge which displayed a collection piece each from designers who will be showcasing their collections on Day-3 of PFDC Sunsilk Fashion Week. Associate sponsors ZONG hosted the media lounge. In addition to being a beverage partner, Diet Pepsi also facilitated the live video streaming of the event worldwide. Popular food brand Magnum operated a custom-made “Magnum Bar”. PFDC’s official bank, Bank Alfalah, hosted a custom-designed VIP lounge with Dunhill hosting a lounge of their own at the Fashion Week. All these activities will continue to be available for the remaining days of PFDC Sunsilk Fashion Week. With Nokia and Daraz.pk as the associate sponsors, all these unique activities are first-time endeavors undertaken at PFDC Sunsilk Fashion Week and are demonstrative of the growing acclaim the platform has attained. Further, Day-1 of PFDC Sunsilk Fashion Week 2013 was styled by the creative team at TONI&GUY – Lahore with male model styling by Khawar Riaz.
PFDC Sunsilk Fashion Week 2013 Day 2 (Pictures)
Photography credits: Faisal Farooqui & his team at Dragonfly
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