[Lahore: April 27 2013] The sixth PFDC Sunsilk Fashion Week officially commenced yesterday marking the fourth consistent year of the prêt a porter platform. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. Day-1 marked the first day of the afternoon Voile Shows with eight designer prét-a-porter shows later in the evening.
The Voile Show segment of PFDC Sunsilk Fashion Week 2013 was opened by ChenOne who presented their ‘Pareesa Lawn Collection 2013’. The next show was by designer textile brand, Kayseria, who showcased their Summer II collection for 2013, “Kayseria’s Summer Journey II”. The final Voile show of the day was presented by Sitara Textile who showcased their womenswear collection which included their lines Sitara Mughal-e-Azam Brosha Lawn, Sitara Swiss Heartbeat, Sitara Universal Lawn, Sitara Sapna Lawn and Sitara Cotton Queen.
PFDC Sunsilk Fashion Weel 2013’s Prèt Show on Day-1 was opened by acclaimed photographer turned designer, Tapu Javeri who presented his Spring/Summer line of prints, bags and scarfs tilted ‘Tapulicious’. Following Tapu’s presentation, Misha Lakhani presented her collection titled ‘Configurations’ – a collection which embraced women feeling feminine and having fun with prints, colors and fluidity. Design label FnkAsia presented the third prét show of the day, with their “East of Bengal” collection inspired by the lush rainforests, tree plantations and ancient culture of Bengal. The final show of Act 1 was presented by acclaimed design house Élan who showcased their collection named after Keats’ poem, ‘Ode to a Nightingale’.
Act 2 was opened by Sublime by Sara who presented her collection titled ‘NOW, Summer Sublime 2013’, followed by Akif Mahmood who schowcased his Spring/Summer 2013 womenswear collection titled ‘Montage’. Following Akif’s presentation was renowned designer Sania Maskatiya’s ‘Ahgaaz’ Resort 2013 collection, inspired by the craft and motifs of 19th century Persian, Middle Eastern, Hispanic and Italian Renaissance ceramics and tiles. Day 1’s finale was presented by acclaimed couturier Maria B who presented her Spring/Summer 2013 collection for PFDC Sunsilk Fashion Week titled ‘The Sunshine Collection’ inspired by happiness, joy, innocence and youth.
The success of PFDC Sunsilk Fashion Week has prompted private sector associates to use the platform to launch new products, marketing campaigns and promotional activities. On Day 1 of the PFDC Sunsilk Fashion Week, title sponsors Sunsilk unveiled an exclusively designed collectible shampoo bottle in collaboration with fashion designer Maria B., in addition to facilitating the red carpet, green room and backstage areas at the event. Leading skincare brand Pond’s invigorated the red carpet with its Reveal Lounge which displayed a collection piece each from designers who will be showcasing their collections on Day-2 of PFDC Sunsilk Fashion Week. Associate sponsors ZONG hosted the media lounge. In addition to being a beverage partner, Diet Pepsi also facilitated the live video streaming of the event worldwide. Popular food brand Magnum operated a custom-made “Magnum Bar”. PFDC’s official bank, Bank Alfalah, hosted a custom-designed VIP lounge with Dunhill hosting a lounge of their own at the Fashion Week. All these activities will continue to be available for the remaining days of PFDC Sunsilk Fashion Week. With Nokia and Daraz.pk as the associate sponsors, all these unique activities are first-time endeavours undertaken at PFDC Sunsilk Fashion Week and are demonstrative of the growing acclaim the platform has attained. Further, Day-1 of PFDC Sunsilk Fashion Week 2013 was styled by the creative team at NABILA.
PFDC Sunsilk Fashion Week 2013 Day 1 (Pictures)
Photography credits: Faisal Farooqui & his team at Dragonfly
Also Check out:
- PFDC Sunsilk Fashion Week 2013 Day 2 (Pictures & Review)
- PFDC Sunsilk Fashion Week 2013 Day 4 (Pictures & Review)
- PFDC Sunsilk Fashion Week 2013 Day 3 (Pictures & Review)
- PFDC Sunsilk Fashion Week 2014 Day 4 (Pictures & Review)
- PFDC Sunsilk Fashion Week 2014 Day 3 (Pictures & Review)