Ayesha Somaya to launch Lawn Collection 2013 on 23rd February in Karachi


Ayesha-Somaya Lawn - 2013 Designs

[Pakistan, 15 February 2013] After the success of their debut lawn collection last year, the Ayesha-Somaya design duo is pleased to announce the launch of their 2013 Lawn Collection nationwide on 23rd February, 2013. Priced at a range between PKR, 3790 – 3990 for an unstitched three piece outfit; the brand will introduce 10 original designs, with each print in 2 color ways. Ayesha-Somaya Lawn also introduces actress Moomal Sheikh as their lawn brand ambassador.

Ayesha-Somaya’s lawn designs boast diverse inspirations ranging from brocades to birds of paradise. On the launch of Ayesha-Somaya Lawn, Ayesha Sohail and Somaya Adnan said: “We first established our luxury women’s wear designer label in 2008 fusing together our individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring. With our lawn collections, we are able to draw upon the strength of our textile experience and pair it with our signature Ayesha-Somaya design sensibility which is focused on femininity and elegance, interpreted both within the Eastern and Western aesthetic.”

On her association with Ayesha-Somaya Lawn, the brand ambassador Moomal Sheikh said: “It’s been a great experience to be associated with Ayesha Somaya for their 2013 Lawn Collection. I love all their designs and I think everyone will love their unique touch and philosophy behind each individual design.

Ayesha-Somaya Lawn 2013. Brand Ambassador Moomal Sheikh

Moomal Sheikh, Ayesha-Somaya Lawn 2013. collection’s Brand Ambassador

Only four years old, the Ayesha-Somaya brand encapsulates versatility within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with their annual collection of designer lawn. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.

Ayesha-Somaya Lawn will be available to purchase from 23rd February 2013 through a three day launch exhibition at Dynasty, Karachi and at exclusive retailers across Pakistan.

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