Adnan Pardesy for The Working Woman F/W Collection 2012 with Zoe Viccaji


Adnan Pardesy for The Working Woman FW Collection 2012 with Zoe Viccaji

This December, The Working Woman label, a brand by SEFAM PVT LTD, collaborates with one of Pakistan’s leading fashion couturiers, Adnan Pardesy, to reveal a debut collection of womenswear for Fall/Winter 2012/2013, “Adnan Pardesy for The Working Woman”. Adnan Pardesy for The Working Woman’s first collection for winter 2012/13 comprises of Pardesy’s signature design elements; simplicity in design and intricate detail in structure. The label is being launched in Lahore at The Working Woman flagship store in Cavalry Ground where the label will be introducing their brand ambassador, musician Zoe Viccaji, who will also be performing live at the main launch event. In this first phase of Adnan’s collaboration with The Working Woman, he has created a diffusion line of his previous and current lines – catering exclusively to Pakistan’s urban Working Woman. The collection provides working women with clothes that are designed to work for multiple occasions and scenarios that they find themselves in during the course of the day. Check out the complete shoot pictures of Adnan Pardesy’s The Working Woman Winter Collection 2012/13 with Zoe Viccaji below.

Adnan Pardesy for The Working Woman F/W Collection 2012 with Zoe Viccaji


Label: The Working Woman

Designer: Adnan Pardesy

Photography: Zara Tareen AT H&Z

Copy, Concept, Art Direction & Styling: H&Z Creative Agency

Layout & Design: Hira Tareen AT H&Z

Make up & Hair: Natasha Khalid | Hina Durrani @ Natasha Salon

Brand Ambassador: Zoe Viccaji

Check all the Latest Fall/Winter collections for 2012 Here

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